Tripled summer pacing on a 3BR Lake Michigan home, and on track to match a strong 2025.

The on-track-to-match story

The headline for this 3-bedroom lake home in Norton Shores, Michigan is not the +189% pacing lift. It is how close the calendar already sits to last year’s full-summer revenue.

Final June to August 2025 revenue was $36,030. As of the May 2026 data pull, OTB pacing for the same window is $35,802, within 0.6% of last year’s complete number, with peak weeks still in the booking window. That is a matching-while-leading-the-market story rather than a lift story.

The Market Penetration Index sits at 1.29x, solidly market-leading. August specifically is pacing at 1.55x MPI on $10,365 booked revenue, vs. just $1,313 same-time-last-year. Late summer in a Lake Michigan submarket typically softens. This calendar is doing the opposite.

The multi-property operator angle

The owner runs a small multi-property STR business with RevFactor-priced listings in more than one market. That cross-market visibility is part of what makes RevFactor’s playbook compound for portfolio operators: pricing learnings from one submarket inform positioning in another, and the same revenue-management cadence runs across every property in the portfolio.

This case study is not only “what works for a single Lake Michigan listing.” It is “what works when the same operator wants the same discipline across a small portfolio.”

What changed

Without disclosing owner-specific configuration:

1. Two-cycle ADR climb. Same pattern as the rest of the summer 2026 set: $494 final 2025 to $590 STLY to $689 OTB (+39% over 24 months). Rate moved up, the comp set followed, and occupancy held.
2. Booking-curve discipline. OTB occupancy at 56.5% with months of booking window left means bookings were captured early at premium rather than waiting for last-minute walk-up rates.
3. Late-summer minimum-stay flexibility. August’s 1.55x MPI on 51.6% OTB occupancy (vs. 6.5% same-time-last-year) suggests minimum-stay rules opened up where the comp set was over-restricting, capturing the 3- and 4-night bookings the rest of the market was filtering out.

Comp window detail

Window	OTB Rev	STLY Rev	$ Lift	OTB Occ	OTB ADR	MPI
June 2026	$9,069	$2,946	+$6,123	53.3%	$567	1.30x
July 2026	$16,367	$8,124	+$8,243	64.5%	$818	1.13x
August 2026	$10,365	$1,313	+$9,052	51.6%	$648	1.55x
Summer total	$35,802	$12,383	+$23,419	56.5%	$689	1.29x

What it costs

RevFactor manages this property at a flat $350 per month, plus a one-time $150 onboarding fee. The +$23,419 in on-the-books summer lift covers the onboarding fee and about 66 months (five and a half years) of management fees. And the calendar is still booking.

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A note on these numbers

OTB = on-the-books revenue committed as of the May 2026 data pull. STLY = same-time-last-year. LY = final 2025 revenue for the June to August window. These are booked pacing figures, not earned revenue, and this page will be updated to earned results once the summer closes. Past performance is not indicative of future results.