What Companies Provide Revenue Insights for Vacation Rental Owners? AirDNA, PriceLabs, Wheelhouse and RevFactor Compared

What Companies Provide Revenue Insights for Vacation Rental Owners?

Four companies are the ones I would look at first: AirDNA, PriceLabs, Wheelhouse and RevFactor. The first three sell data and dashboards you read yourself. RevFactor sells a person who reads the data for you and sends a monthly report. Airbnb gives you a basic version free.

I run RevFactor, so I’m on this list and I can’t pretend to be neutral. So I used only what each company prints on its own page, read on October 31, 2026. Where a page says nothing, the table says Not published. AirDNA’s pricing page returned an access error to my browser, so I don’t have its price and won’t guess.

Before the comparison, a definition I wish more owners used. A report shows you what happened. An insight is a report that has been tied to your listing and turned into a change you can make on Tuesday. Most products sell the first. The second takes judgment, and judgment is either yours or someone else’s.

If you are new to the vocabulary, start with my guide to revenue management for short-term rentals. Come back here when you want to choose a source.

What Does Airbnb Give You for Free?

Airbnb gives hosts an Insights area in the host account with ratings, reviews and quality measures, plus Smart Pricing. It shows your own listing only. It won’t show you a comp set you built, so it can’t tell you how you rank against the homes you compete with.

Per Airbnb’s ratings help article, read October 31, 2026, you reach your star ratings through Today, then Menu, then Insights, and hosts with professional hosting tools find them under Performance and Quality. Per Airbnb’s Smart Pricing article, read the same day, Smart Pricing adjusts nightly prices using demand and lets you set a minimum and maximum.

That is useful and it costs nothing. What’s missing is the outside view, which is what the paid products sell.

What Does Each Company’s Report Show?

AirDNA and PriceLabs sell the widest market views, Wheelhouse sells comp sets and a free market report, and RevFactor sells a monthly report on one owner’s listings. The table below puts the pages side by side, using each company’s own wording.

Provenance: AirDNA home page, PriceLabs market dashboards page and Wheelhouse pricing page, each read October 31, 2026; RevFactor’s row from our fee page, which describes the monthly report. The table summarizes; the vendors’ own pages carry the full lists.

Notice how the first three differ from the fourth. They publish a market, and you point it at yourself. RevFactor publishes your listings, set against a comp set we build. One is a map and the other is a mirror.

What Does AirDNA Report?

AirDNA’s home page describes market insights for comparing markets on demand, revenue, occupancy and supply, submarket views, seasonality and booking windows. It says it tracks 15M+ active listings with 12+ years of data. It also sells Adapt, a dynamic pricing tool.

Per the AirDNA home page, read October 31, 2026, its performance dashboard tracks revenue, occupancy and ADR against your comp set over time. Its advanced insights page for managers mentions multi-market analysis with history back to 2017 and CSV export, and a portfolio tool with pacing and competitive tracking.

Two honest limits. First, I could not load AirDNA’s pricing page, so its fees are Not published in this post. Second, the home page says Adapt lets you connect every listing free and pay only where you sync prices, which tells me the data and the pricing tool are sold as one family. If you want only a report, ask what that costs before you sign up.

What Does PriceLabs Report?

PriceLabs sells market dashboards as a separate product from its pricing tool. Per its own page, checked October 31, 2026, plans start at $9.99 a month and you can build custom comp sets, see booking curves and pacing, and send branded PDF reports to owners.

Per the PriceLabs market dashboards page, read October 31, 2026, comp sets can use 40+ filters, a dashboard covers up to 10,000 listings, and you can build up to 30 comp sets in one dashboard. The page also says weekly summary emails go to owners and teammates, and that one dashboard is free when you add a listing to its pricing tool.

The page is candid about its data. It says the data comes from publicly available Airbnb and Vrbo listings, updated daily, and that it doesn’t include direct booking data but captures direct bookings by tracking availability. I’d keep that sentence in mind whenever a dashboard shows a tidy occupancy number. It is an inference from calendars, not a ledger of stays.

AirDNA Adapt and PriceLabs both run pricing as well. If you are choosing between them for pricing, my best Airbnb pricing tools list scores them.

What Does Wheelhouse Report?

Wheelhouse lets you try a market report on a free account. Its pricing page says to link your listings and review an up-to-date market report on upcoming trends near you. Paid tools add Dynamic Sets, a map-based benchmarking product at $12.99 per set per month as of October 31, 2026.

Per the Wheelhouse pricing page, read October 31, 2026, Navigator offers 18 filter categories including amenities, operators, occupancy and cleaning fees, and the plans carry 15 months of historical performance and six months of forward-looking performance data. Dynamic Pricing is $19.99 per listing per month on Pro Flat, or 1% of revenue on Pro Flex with a $2.99 minimum monthly fee, per the same page on October 31, 2026.

What the page doesn’t say is where its market data comes from. I listed that as Not published rather than assume it matches its competitors. If the source matters to you, ask the company before you trust a number.

Like the others, Wheelhouse is software you operate. For the managed-versus-tool question in detail, see my comparison of PriceLabs, Wheelhouse and done-for-you, and don’t skip AirDNA Adapt when you shortlist.

What Does RevFactor Report?

RevFactor sends a monthly report on RevPAR, occupancy, ADR and pacing against the same time last year, for the listings we manage. A strategist reads it with you and changes minimum stays, gap-night rules and floors inside your account. Per our published fee, the price is per property per month, with a one-time onboarding fee.

That is the whole product, and it differs from the others in kind. We don’t sell you a market. We sell you a person who is accountable for your numbers. Our pricing page and the short-term rental consultant page describe what’s included, and I’d rather you read them than take my summary.

What we can show is measured on our own book. Per the benchmark post, across 322 listings in 32 states and 114 markets, managed RevPAR runs +24% above the submarket comp set on a 24-month rolling average, and the average orphan rate fell from 25.0% to 11.9%.

Provenance: the first row from src/data/coverage-map.json (generated 2026-10-22); the other rows from our benchmark report, last updated this season. The pacing figures are booked revenue against the same point last year, not earned revenue, and a few of the homes still trailed last year’s final summer total.

I put that last caveat in because it’s easy to read a pacing lift as a result. It’s a snapshot, and a home measured partway through a season has not finished earning.

Do I Need a Report, a Pricing Tool or a Revenue Manager?

If you like analysis and have an hour a week, a report plus a pricing tool is often enough. If you want the decisions made for you, hire a revenue manager. The mistake I see most is buying a dashboard and expecting it to change the calendar by itself.

Here is the plain version of the split.

• You want to understand your market. A market dashboard from AirDNA, PriceLabs or Wheelhouse is cheap and quick. Expect to do the thinking.
• You want rates set daily. A pricing tool does it inside rules you write. AirDNA Adapt, PriceLabs and Wheelhouse all sell one.
• You want someone to own the result. That is a revenue manager, and it’s what we do. I compared the job with a property manager’s in revenue manager vs property manager.
• You want the house run as well. A property manager takes a percentage. Per iGMS’s fee guide, read October 31, 2026, the more commonly observed range is 20% to 40% of monthly rental income.

A scored view of the managed options is in best revenue management companies for short-term rentals. RevFactor lands where the printed scoring puts it.

When would I tell you not to hire us? Per the vendor pages above, with one listing and a weekly habit, a $19.99 tool and a free dashboard may be all you need. Our fee is a flat monthly amount, and it only pays off when the home earns more than that fee in extra revenue.

How Do You Read a Revenue Report Without Fooling Yourself?

Read three numbers in this order: RevPAR, pacing, then ADR. RevPAR is revenue per available night, so it rewards both rate and occupancy at once. Pacing shows whether future nights are filling faster or slower than last year. ADR on its own can flatter an empty calendar.

I wrote the longer version in ADR vs RevPAR for Airbnb hosts. The short rules I use are these.

1. Compare with a comp set, not with yourself. A year-over-year gain can be a recovery from a weak base.
2. Use the same dates. Pacing means the same point in the booking curve last year.
3. Check the source. A dashboard built on public calendars counts blocked nights as unavailable, which can distort occupancy.
4. Separate booked from earned. A booked night can still cancel.

Put another way, a report is only as honest as its comparison. Ask every vendor, me included, what the baseline is.

What Free Public Data Helps You Judge Demand?

Agency data won’t tell you your price, but it will tell you whether a slow month is local or national. Check it before you blame your pricing or pay anyone to fix it.

For drive-to markets, per the Federal Highway Administration’s Traffic Volume Trends, monthly traffic is posted, and according to the EIA, weekly fuel prices are posted too. Per the National Park Service, visit counts are posted for parks near your listing. For air travel, per the TSA, checkpoint volumes are posted.

For broader demand, per the Bureau of Economic Analysis, consumer spending is reported by category, and per the Census Bureau, lodging businesses are counted by county. Per NOAA’s Climate Normals, each month has a weather baseline.

Provenance: each link is the agency’s own page, opened October 31, 2026. They supply context and no price, and I print no figure from them.

What Should You Ask Before You Pay for Insights?

Ask five questions. Where does the data come from, how often does it refresh, what is the comp set, who makes the change, and what do you keep if you leave? A good answer is specific and a poor one is a screenshot.

1. Where does the data come from? Public calendars, a PMS feed, or your own account are three different things.
2. How fresh is it? PriceLabs says daily. Ask the others.
3. Who builds the comp set? You, the tool, or a strategist.
4. Who acts on it? If it’s you, price your time.
5. What happens when you stop? Your listing and your data should stay yours.

If a referrer is paid when you sign up for any of these, the FTC’s Endorsement Guides, 16 CFR Part 255 cover disclosure of material connections. I’m not a lawyer, so read it yourself. On taxes, according to the IRS rental income topic, the agency describes how rental income and expenses are treated, and per the SBA’s tax guide, there is a plain start if your rental is a business.

Where Does Each Claim in This Post Come From?

Vendor statements come from each company’s own page, read October 31, 2026. Airbnb statements come from its help center, read the same day. RevFactor figures come from our benchmark post, case study pages and coverage map in this repository, unchanged.

What I did not check: the accuracy of any vendor’s data against real bookings, AirDNA’s prices, or what any report would show for your home. Vendor pages change, so confirm the numbers before you buy.

If you’d like your own numbers set against the options, Schedule a Strategy Call through the revenue management page. It is a conversation about your properties, not a sign-up and not an audit. Bring your listing count, your current tool and twelve months of bookings, and for the numbers I quote about our own book, see the data page.

Frequently Asked Questions