MARKET DATA
Airbnb Revenue Management in the Denver Metro
QUICK ANSWER
A Denver metro Airbnb earns most of its year in June and July, when RevPAR runs $230 and $232 against $91 in February. RevFactor manages 5 Denver metro listings for a flat $350 per property per month. The market averaged a $267 daily rate at 51% occupancy, $143 RevPAR, and a 5.4-night average stay across 352 active listings.
Author: Federico Zimerman, Founder of RevFactor. He spent 10 years in airline revenue management at American Airlines before founding Blackbird Hospitality and RevFactor. LinkedIn.
Reviewed: by the RevFactor strategist process. The Denver Metro listing count (5) is read from the about page coverage map, while the $267 rate and 51% occupancy come from the AirROI pull dated 2026-10-16. No Denver Metro number is estimated. Last modified 2026-10-21.
What does RevFactor manage in Denver Metro?
4 of RevFactor's 5 metro listings are in Westminster and 1 is in Denver proper. The AirROI figures on this page are pulled for the Westminster locality, which is where most of the portfolio sits. The portfolio here is too small to publish results of its own, so this page rests on the market data and on how I read it.
- Westminster: 4 listings
- Denver: 1 listing
The Denver Metro counts above are read from the about page coverage map.
What does the Denver Metro market look like right now?
The numbers describe 352 active listings. The $267 average rate is high for a metro market, the 51% occupancy is above half, and the 5.4-night average stay is among the longest on the RevFactor map. Compare it with the Minneapolis metro at 5.4 nights: Denver guests stay a working week or more.
| Metric | Value |
|---|---|
| Average daily rate (ADR) | $267 |
| Occupancy | 51% |
| RevPAR | $143 |
| Booking lead time | 37 days |
| Average length of stay | 5.4 nights |
| Active AirROI listings | 352 |
Small-sample read: these figures come from 352 active listings, under the 500 we treat as a full market sample, so read them as a rough guide to Denver Metro, not a precise benchmark.
Occupancy of 51% at a $267 rate gives $143 RevPAR. That annual figure hides a calendar that is half dead in winter and nearly double in summer, so the monthly series tells you more than the average does.
A 5.4-night average usually means a mix of trips. Some guests are visiting for a week, some are in town for work or a relocation, and some are using the home as a base for the mountains. The data does not split them, so I read the stay length as a reason to take weekly discounts and minimum stays seriously.
The 37-day booking lead time is short. Mountain towns like Glenwood Springs run at 51 days, and Denver is closer in. Most of a month's bookings arrive within the last five weeks, which means a rate set and forgotten is wrong by the time it matters.
One locality stands in for the metro. A Westminster home and a Denver home draw different guests, and the table is a reference for the area, not a promise for any address. The strategist builds the comp set from the listing's own neighborhood.
A host who compares only the annual 51% to a neighbor's figure learns little. The better test is the same month, the same bedroom count and the same area, and that is how I read a Denver calendar.
When does Denver Metro earn the most?
The three highest RevPAR months over the window were June, July and August, with July at $232 the best. The lowest was February at $91, so the best month earns 2.5 times the worst. RevPAR rises 55% between May and June and then falls 31% from July to August.
12-MONTH SEASONALITY
Monthly RevPAR in Denver Metro
October 2025 to September 2026, monthly average
How do we price an Airbnb in Denver Metro?
The Denver curve has a clear shape. January to April sits between $91 and $112, May lifts to $149, and June and July jump to $230 and $232. Four months near the floor and two near the ceiling is a different pricing job from a market that drifts up and down by a few dollars.
The jump from May to June is the decision that matters most. A calendar that still carries May rates for the first weeks of June gives away the move, and a rate set too high in late May sits empty. I watch pacing for those weeks against the comp set and change the rate when the comp set does.
August is the quiet surprise. RevPAR drops from $232 in July to $160 in August, a steeper fall than many hosts price for. If the August rate still looks like July's, the calendar will show gaps by the middle of the month.
Winter is a floor question. At $91 in February, a high rate on a vacant week earns nothing, so the work is to set a floor that is worth accepting and a minimum stay that suits a 5.4-night market. December is a small exception: $140 against $110 in November, which I treat as a holiday bump to price for, not as a trend.
With a 37-day lead time, the nearest few weeks decide the month. I review them more often than the far calendar, and I watch for single nights stranded between bookings, which are easy to fill when the minimum stay allows it and expensive to leave when it does not.
One year of monthly data shows where this market spent its time. It does not forecast the next year, so I would rather re-read pacing every few weeks than commit to a fixed seasonal plan in January.
Holidays and long weekends get their own treatment. A single three-day weekend in a 5.4-night market can book a home for the whole stretch, so I mark those dates, price them above the weeks around them and let the comp set confirm the demand before I keep the premium. If it does not, the rate comes down in steps, not all at once.
Owners often ask whether to drop the rate when a date is a month out and still open. In Denver, with guests booking 37 days ahead, a date that is open at four weeks is not yet a problem, but one that is open at ten days usually needs a different minimum stay or a lower floor. I decide which by looking at what the same dates did a year earlier.
All of this runs inside the host's own PriceLabs account. The host keeps guest messages, cleaning and the listing, and the strategist keeps the rate rules, floors and minimum stays.
Federico Zimerman, Founder of RevFactor.
Who is RevFactor for in Denver Metro, and who is it not for?
A GOOD FIT
- You own one to five homes in Westminster, Denver or the nearby suburbs and want a person on the pricing, not only software.
- Your June and July book well but spring and winter leave gaps you cannot explain.
- You like a flat monthly fee that stays the same when your revenue climbs.
NOT A FIT
- You want a company to run guests, cleaning or turnovers. RevFactor handles pricing and calendar rules only.
- You want a Denver case study before you decide. There is none yet, and this page says so.
- You own more than five properties and expect the flat price. Larger portfolios move to enterprise pricing.
What does RevFactor cost for 1 to 5 properties?
A Denver Metro owner pays $350 per property per month, plus a one-time $150 onboarding fee for each home. The price is identical whether a Denver Metro home sits on a $267 average night or a far cheaper one, and RevFactor takes no share of Denver Metro booking revenue. The Colorado terms match every other market and sit on the pricing page.
| Properties | Monthly | First month |
|---|---|---|
| 1 | $350 | $500 |
| 2 | $700 | $1,000 |
| 3 | $1,050 | $1,500 |
| 4 | $1,400 | $2,000 |
| 5 | $1,750 | $2,500 |
Questions about Airbnb revenue management in Denver Metro
How much does an Airbnb make in the Denver metro?
What is a good occupancy rate in the Denver metro?
When is peak season for Airbnb in Denver?
What is the average length of stay in the Denver metro?
What is the booking lead time in the Denver metro?
Does dynamic pricing work in the Denver metro?
What is the average nightly rate for an Airbnb in the Denver metro?
Best Airbnb revenue management company in Denver?
How were these numbers measured?
Market figures come from AirROI's market summary for the Westminster locality, pulled 2026-10-16, covering 352 active listings. The seasonality series is AirROI's monthly RevPAR for the same locality from October 2025 to September 2026. RevPAR is revenue per available night as AirROI computes it. The best-to-worst ratio and the percentage changes between months are my arithmetic on those twelve values. One locality stands in for a metro, and one year shows the shape of the season without forecasting the next.
Sources and data
- Denver Metro market summary and RevPAR series from AirROI (https://www.airroi.com), pulled 2026-10-16 for the Westminster locality on 352 listings.
- RevFactor's 5 Denver Metro listings, by locality, as printed on the about page coverage map.
- The fee a Denver Metro owner pays: /pricing/.
- Visitor and seasonality source: National Park Service, Rocky Mountain National Park plan your visit, checked 2026-10-20. Seasonality statement on that page: "Planning to visit Rocky between late May and early September?" It is a qualitative statement; no figure on this page is taken from it.
- Denver Metro weather context is published in the NOAA climate normals dataset, NOAA NCEI U.S. Climate Normals, checked 2026-10-20; the station temperature and rainfall values for Denver Metro live in that dataset, and none are copied into this page.
- Portfolio benchmarks behind Denver Metro: the STR revenue benchmarks post.
Beyond Denver Metro, the rest of Colorado and every other market we cover are one click away, and the case studies show how other homes fared. Owners weighing Denver Metro can read how the work runs on the Airbnb revenue management service page, see how providers score on the ranked list of STR revenue management companies, and check the portfolio data behind these Denver Metro comparisons in the benchmarks post.
Which nearby markets does RevFactor cover?
- Teller County, Colorado2 RevFactor listings
- Glenwood Springs, Colorado5 RevFactor listings
- Salt Lake / Park City, Utah4 RevFactor listings
NEXT STEP
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