MARKET DATA
Airbnb Revenue Management in Salt Lake and Park City
QUICK ANSWER
A Park City Airbnb is a winter business: RevPAR peaks at $463 in February and bottoms out at $103 in May, a 4.5 to 1 gap. RevFactor manages 4 Salt Lake and Park City listings for a flat $350 per property per month. The market averaged a $705 daily rate at 34% occupancy, $252 RevPAR, across 4,217 active listings.
Author: Federico Zimerman, Founder of RevFactor. He spent 10 years in airline revenue management at American Airlines before founding Blackbird Hospitality and RevFactor. LinkedIn.
Reviewed: by the RevFactor strategist process. The Salt Lake / Park City listing count (4) is read from the about page coverage map, while the $705 rate and 34% occupancy come from the AirROI pull dated 2026-10-16. No Salt Lake / Park City number is estimated. Last modified 2026-10-21.
What does RevFactor manage in Salt Lake / Park City?
3 of RevFactor's 4 listings are in Park City and 1 is in Salt Lake City. The AirROI figures on this page are pulled for the Park City locality. There is no case study for this market yet, so the page rests on the market data and on how I read it.
- Park City: 3 listings
- Salt Lake City: 1 listing
The Salt Lake / Park City counts above are read from the about page coverage map.
What does the Salt Lake / Park City market look like right now?
The pull covers 4,217 active listings, a very large sample. The $705 average rate is the highest anywhere RevFactor has a page, and the 34% occupancy is the lowest. Put those together and you have a market that sells expensive nights and leaves many of them empty.
| Metric | Value |
|---|---|
| Average daily rate (ADR) | $705 |
| Occupancy | 34% |
| RevPAR | $252 |
| Booking lead time | 69 days |
| Average length of stay | 4.9 nights |
| Active AirROI listings | 4,217 |
Occupancy of 34% with a $705 rate gives $252 RevPAR. In a market this lopsided, the annual figure describes nobody's actual year: the peak months run far above it and the rest of the calendar runs far below.
That pairing is the signature of a ski resort town. A rate over $705 only works for the weeks that carry it, and the calendar outside them is priced for a different guest. Comparing 34% occupancy to a beach market's would mislead, because the two are selling different seasons.
The 69-day booking lead time is the longest on the RevFactor map, against 51 days in Tucson and 61 in Lake Geneva. Winter dates sell well before the snow, so a host who sets February rates in January is pricing the leftovers.
The 4.9-night average stay sits in the middle. Park City guests tend to book multi-night trips, and the minimum-stay rule on a peak week decides whether a single Saturday gets stranded. The sample is large, but it spans condos, cabins and large homes, so the table is a reference and not a number for any one address.
Hosts sometimes read 34% as a sign of weak demand. Here it mostly reflects a market that prices for a few strong months and accepts that the rest of the year is quiet, which is a different thing from poor pricing.
When does Salt Lake / Park City earn the most?
The three highest RevPAR months over the window were January, February and March, with February at $463 the best. The lowest was May at $103, so the best month earns 4.5 times the worst. RevPAR rises 154% between November and December and then falls 67% between March and April.
12-MONTH SEASONALITY
Monthly RevPAR in Salt Lake / Park City
October 2025 to September 2026, monthly average
How do we price an Airbnb in Salt Lake / Park City?
Park City has the sharpest season on the map, and the ski months do the work. RevPAR runs $293 in December, $386 in January, $463 in February and $349 in March. Then April falls to $115, and May to $103. The question is not whether to price winter high, it is how precisely.
Inside winter the weeks are not equal. February is the peak at $463, and I want those dates priced early and held, because the guests who book them book far ahead. I use the comp set to see which weeks are filling and which lag, and I raise rate on the first group before the calendar tells me I was too cheap.
The cliff is April. RevPAR drops 67% from March, and the market stays low through June. A host whose March rate carries into the first week of April will wait for a guest who is not there. I set the end-of-season date from pacing, not from the calendar, and I move the rate in steps instead of all at once.
Summer and autumn are a floor and minimum-stay exercise. July recovers to $191, but that is still far below the winter peak of $463. September at $104 and May at $103 are where a high rate sits empty. I weigh a modest rate that books against a premium rate that does not.
A 69-day lead time cuts two ways. Early winter bookings lock in a rate months ahead, so a base rate that looks safe in August can be wrong in January. I compare the rate on booked dates with the current rate on the same dates to see whether early guests got a bargain.
The sample here is large and the season is clear, but one year of data cannot say when the snow will arrive or how the holidays will fall. I read pacing every few weeks instead of committing to a seasonal plan in autumn.
The holiday weeks inside December and February deserve their own rules. Demand around them is concentrated, the lead time is long, and a minimum stay of five or seven nights can protect the calendar from a patchwork of short bookings. I check whether the longer rule holds the week together or only turns guests away, and I keep it only on the dates where it helps.
Salt Lake City homes sit in a different market from Park City ones. A Salt Lake home may not follow the ski calendar to the same degree, so I do not copy the Park City season map onto it. I build its comp set from nearby listings and let its own pacing tell me what the year looks like.
All of this runs inside the host's own PriceLabs account. The host keeps guest messages, cleaning and the listing, and the strategist keeps the rate rules, floors and minimum stays.
Federico Zimerman, Founder of RevFactor.
Who is RevFactor for in Salt Lake / Park City, and who is it not for?
A GOOD FIT
- You own one to five homes or condos in Park City or Salt Lake City and your winter calendar is your year.
- Your off-season is thin and you want a floor and a minimum stay worked out by date.
- You want a flat monthly fee that does not grow with your highest-earning months.
NOT A FIT
- You want a company to run guests, cleaning or turnovers. RevFactor handles pricing and calendar rules only.
- You expect a summer peak. The Park City data shows a winter one by a wide margin.
- You own more than five properties and expect the flat price. Larger portfolios move to enterprise pricing.
What does RevFactor cost for 1 to 5 properties?
A Salt Lake / Park City owner pays $350 per property per month, plus a one-time $150 onboarding fee for each home. The price is identical whether a Salt Lake / Park City home sits on a $705 average night or a far cheaper one, and RevFactor takes no share of Salt Lake / Park City booking revenue. The Utah terms match every other market and sit on the pricing page.
| Properties | Monthly | First month |
|---|---|---|
| 1 | $350 | $500 |
| 2 | $700 | $1,000 |
| 3 | $1,050 | $1,500 |
| 4 | $1,400 | $2,000 |
| 5 | $1,750 | $2,500 |
Questions about Airbnb revenue management in Salt Lake / Park City
How much does an Airbnb make in Park City?
What is a good occupancy rate in Park City?
When is peak season for Airbnb in Park City?
What is the booking lead time in Park City?
What is the average length of stay in Park City?
Does dynamic pricing work in Park City?
What is the average nightly rate for an Airbnb in Park City?
Who manages Airbnb pricing in Park City?
How were these numbers measured?
Market figures come from AirROI's market summary for the Park City locality, pulled 2026-10-16, covering 4,217 active listings. The seasonality series is AirROI's monthly RevPAR for the same locality from October 2025 to September 2026. RevPAR is revenue per available night as AirROI computes it. The best-to-worst ratio and the percentage changes between months are my arithmetic on those twelve values. One locality stands in for two cities, and one year shows the shape of the season without forecasting the next.
Sources and data
- Salt Lake / Park City market summary and RevPAR series from AirROI (https://www.airroi.com), pulled 2026-10-16 for the Park City locality on 4,217 listings.
- RevFactor's 4 Salt Lake / Park City listings, by locality, as printed on the about page coverage map.
- The fee a Salt Lake / Park City owner pays: /pricing/.
- Visitor and seasonality source: Utah Office of Tourism, Visit Utah, checked 2026-10-20. Seasonality statement on that page: "winter experiences means you truly can have the ski or snowboard vacation of your dreams" It is a qualitative statement; no figure on this page is taken from it.
- Salt Lake / Park City weather context is published in the NOAA climate normals dataset, NOAA NCEI U.S. Climate Normals, checked 2026-10-20; the station temperature and rainfall values for Salt Lake / Park City live in that dataset, and none are copied into this page.
- Portfolio benchmarks behind Salt Lake / Park City: the STR revenue benchmarks post.
Beyond Salt Lake / Park City, the rest of Utah and every other market we cover are one click away, and the case studies show how other homes fared. Owners weighing Salt Lake / Park City can read how the work runs on the Airbnb revenue management service page, see how providers score on the ranked list of STR revenue management companies, and check the portfolio data behind these Salt Lake / Park City comparisons in the benchmarks post.
Which nearby markets does RevFactor cover?
- Glenwood Springs, Colorado5 RevFactor listings
- Page, Arizona2 RevFactor listings
- Denver Metro, Colorado5 RevFactor listings
NEXT STEP
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