MARKET DATA
Airbnb Revenue Management in the Minneapolis Metro
QUICK ANSWER
A Minneapolis metro Airbnb earns its year between May and September and the best month earns 2.5 times the worst, so the pricing job is to fill the shoulder months without giving away the summer. RevFactor manages 5 metro listings for a flat $350 per property per month. The market averaged a $208 daily rate at 48% occupancy, $104 RevPAR, across 1,651 active listings.
Author: Federico Zimerman, Founder of RevFactor. He spent 10 years in airline revenue management at American Airlines before founding Blackbird Hospitality and RevFactor. LinkedIn.
Reviewed: by the RevFactor strategist process. The Minneapolis Metro listing count (5) is read from the about page coverage map, while the $208 rate and 48% occupancy come from the AirROI pull dated 2026-10-16, and the case study figures from the case study page. No Minneapolis Metro number is estimated. Last modified 2026-10-21.
What does RevFactor manage in Minneapolis Metro?
RevFactor's five metro listings sit in three places: 3 in Minneapolis, one in Hopkins and one in Stillwater. That mix of city, inner suburb and river town is useful, because the three submarkets draw different guests, and the strategist can see whether a calendar problem belongs to the market or to one property's location.
- Hopkins: 1 listing
- Minneapolis: 3 listings
- Stillwater: 1 listing
The Minneapolis Metro counts above are read from the about page coverage map.
What does the Minneapolis Metro market look like right now?
The table covers 1,651 active listings in Minneapolis. The average rate of $208 is modest next to the Smoky Mountains at $383 and North Myrtle Beach, and the 48% occupancy is steady. This is not a market with dramatic peaks, and the work is in the details: a 5.4-night average stay and a 40-day booking lead time.
| Metric | Value |
|---|---|
| Average daily rate (ADR) | $208 |
| Occupancy | 48% |
| RevPAR | $104 |
| Booking lead time | 40 days |
| Average length of stay | 5.4 nights |
| Active AirROI listings | 1,651 |
Occupancy of 48% with a $208 rate gives $104 RevPAR. That is steady rather than spectacular, and a steady market rewards the host who keeps the calendar tidy: no stranded single nights, no weekends sold at weekday prices and no long vacant gaps.
A 5.4-night average stay is longer than most hosts expect for a metro area. It suggests that a meaningful share of the guests are visiting family, attending events or working in town for a week, and not taking a weekend break. Those guests respond to weekly pricing and a sensible minimum stay more than to a headline nightly rate.
The 40-day lead time is shorter than the 60 days in the Smoky Mountains and shorter than Tucson's 51. Dates inside the next six weeks do most of the work here, and a calendar that sits unchanged for a month is leaving decisions on the table.
Three submarkets share one AirROI figure here. Stillwater's river-town trade and Hopkins's suburban stays will not match downtown Minneapolis, so the table is a reference for the metro and not a number for any one address. The strategist builds the comp set around the listing's own neighborhood.
When does Minneapolis Metro earn the most?
The three highest RevPAR months over the window were June, July and August, with July at $162 the best. The lowest was February at $64, and January was almost the same at $65. The best month earns 2.5 times the worst, and RevPAR rises 95% between April and June.
12-MONTH SEASONALITY
Monthly RevPAR in Minneapolis Metro
October 2025 to September 2026, monthly average
How do we price an Airbnb in Minneapolis Metro?
Here is how I read the Minneapolis curve. From January to April RevPAR sits between $64 and $75, then climbs through spring and reaches $147 in June and $162 in July. September is still $117, above the autumn and winter months. A market that spends four months within roughly a dozen dollars of its low needs a floor strategy for winter and a rate strategy for summer.
Summer is where the money is, so the summer rates are built carefully and early. The July peak is 59% above May, and a calendar that opens May pricing for the first weeks of June leaves money behind. I watch pacing against the comp set and move rates on dates that fill faster than comparable homes.
Winter is a floor question. At $64 in February the market will not pay summer rates for a vacant week, and the choice is between a modest rate that books and a high rate that sits. Minimum stays do a lot of the work, because a 5.4-night average means a seven-night booking can stand in for several single-night inquiries.
Shoulder months, April and October especially, are where small decisions add up. A gap of two nights between bookings is easy to fill if the minimum stay allows it and expensive to leave if the rule does not. I review these gaps on every calendar, and I loosen the rule by date range, not for the year.
Events and holidays punctuate a steady market. I mark known high-demand weekends in the calendar and price them above the surrounding dates, and I let the comp set tell me whether demand is real before holding the premium. In a metro this size a single weekend can swing a month's revenue, so I would rather check twice.
In the case study home, August is the standout. Its on-the-books August revenue was $5,023 against $1,262 at the same point a year earlier, in a month when the market itself softens. That is one home and one data pull, so I treat it as an example of the shoulder-month work and not as a forecast.
All of this runs inside the host's own PriceLabs account. The host keeps guest messages, cleaning and the listing, and the strategist keeps the rate rules, floors and minimum stays.
Federico Zimerman, Founder of RevFactor.
What happened to a RevFactor listing in Minneapolis Metro?
One metro home has a full case study. The owner, Cecilia, onboarded a 4-bedroom Hopkins home on August 26, 2025. The figures below are booked pacing for June to August 2026 as of the May data pull, which is on-the-books revenue and not earned revenue.
| Jun to Aug 2026 | On the books | Same time last year |
|---|---|---|
| Booked revenue | $18,593 | $9,237 |
| Average daily rate | $465 | $342 |
| Occupancy | 43.5% | 29.4% |
Read the full breakdown in the case study, or see all case studies.
Who is RevFactor for in Minneapolis Metro, and who is it not for?
A GOOD FIT
- You own one to five homes in Minneapolis, Hopkins, Stillwater or the surrounding suburbs and want a person on the pricing.
- Your summers book but your winters sag, and you cannot tell whether a lower floor or a shorter minimum stay would help.
- You like the idea of a flat fee that does not grow when your revenue does.
NOT A FIT
- You want a company to run guests, cleaning or turnovers. RevFactor handles pricing and calendar rules only.
- You expect a resort-style peak. The metro data shows a gentle, steady market.
- You own more than five properties and expect the flat price. Larger portfolios move to enterprise pricing.
What does RevFactor cost for 1 to 5 properties?
A Minneapolis Metro owner pays $350 per property per month, plus a one-time $150 onboarding fee for each home. The price is identical whether a Minneapolis Metro home sits on a $208 average night or a far cheaper one, and RevFactor takes no share of Minneapolis Metro booking revenue. The Minnesota terms match every other market and sit on the pricing page.
| Properties | Monthly | First month |
|---|---|---|
| 1 | $350 | $500 |
| 2 | $700 | $1,000 |
| 3 | $1,050 | $1,500 |
| 4 | $1,400 | $2,000 |
| 5 | $1,750 | $2,500 |
Questions about Airbnb revenue management in Minneapolis Metro
How much does an Airbnb make in the Minneapolis metro?
What is a good occupancy rate in the Minneapolis metro?
When is peak season for Airbnb in Minneapolis?
What is the booking lead time in the Minneapolis metro?
Does dynamic pricing work in the Minneapolis metro?
What is the average nightly rate for an Airbnb in the Minneapolis metro?
Who manages Airbnb pricing in the Minneapolis metro?
How much did the Hopkins case study home book?
How were these numbers measured?
Market figures come from AirROI's market summary for Minneapolis, pulled 2026-10-16, covering 1,651 active listings. The seasonality series is AirROI's monthly RevPAR for the same locality from October 2025 to September 2026. RevPAR is revenue per available night as AirROI computes it. The best-to-worst ratio and the percentage changes between months are my arithmetic on those twelve values. One city locality stands in for three towns, and one year of data shows the shape of the season without forecasting the next.
Sources and data
- Minneapolis Metro market summary and RevPAR series from AirROI (https://www.airroi.com), pulled 2026-10-16 for the Minneapolis locality on 1,651 listings.
- RevFactor's 5 Minneapolis Metro listings, by locality, as printed on the about page coverage map.
- The fee a Minneapolis Metro owner pays: /pricing/.
- Visitor and seasonality source: Meet Minneapolis visitor guide, checked 2026-10-20. The page checked states no seasonality figure (Not published); no figure on this page is taken from it.
- Minneapolis Metro weather context is published in the NOAA climate normals dataset, NOAA NCEI U.S. Climate Normals, checked 2026-10-20; the station temperature and rainfall values for Minneapolis Metro live in that dataset, and none are copied into this page.
- Portfolio benchmarks behind Minneapolis Metro: the STR revenue benchmarks post.
Beyond Minneapolis Metro, the rest of Minnesota and every other market we cover are one click away, and the case studies show how other homes fared. Owners weighing Minneapolis Metro can read how the work runs on the Airbnb revenue management service page, see how providers score on the ranked list of STR revenue management companies, and check the portfolio data behind these Minneapolis Metro comparisons in the benchmarks post.
Which nearby markets does RevFactor cover?
- Lake Geneva, Wisconsin4 RevFactor listings
- Milwaukee, Wisconsin4 RevFactor listings
- Chicago, Illinois1 RevFactor listings
NEXT STEP
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A 30-minute call about Minneapolis Metro. We pull the Minneapolis Metro comp set for your home, look at where Minneapolis Metro pacing is leaving money against a $104 market RevPAR, and say plainly whether the service fits your Minneapolis Metro home.
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