MARKET DATA
Airbnb Revenue Management in North Myrtle Beach, SC
QUICK ANSWER
North Myrtle Beach earns most of its year in three summer months, so revenue management here is mostly about June, July and August and about not wasting the other nine. RevFactor manages 14 listings in North Myrtle Beach, its second-largest market, for a flat $350 per property per month. The market averages a $389 daily rate at 38% occupancy, which is $165 RevPAR across 4,510 active listings.
Author: Federico Zimerman, Founder of RevFactor. He spent 10 years in airline revenue management at American Airlines before founding Blackbird Hospitality and RevFactor. LinkedIn.
Reviewed: by the RevFactor strategist process. The North Myrtle Beach listing count (14) is read from the about page coverage map, while the $389 rate and 38% occupancy come from the AirROI pull dated 2026-10-16, and the case study figures from the case study page. No North Myrtle Beach number is estimated. Last modified 2026-10-21.
What does RevFactor manage in North Myrtle Beach?
All 14 of RevFactor's North Myrtle Beach listings sit in the town itself. A single-town cluster this size gives the strategist a clean comp set, because the listings compete for the same beach-trip guests on the same dates. When one home's July calendar is filling slower than the others, the cause is usually that home's rate, minimum stay or listing, and not the market.
- North Myrtle Beach: 14 listings
The North Myrtle Beach counts above are read from the about page coverage map.
What does the North Myrtle Beach market look like right now?
Read the table as a beach market with a long booking window. Guests book about 66 days ahead, longer than the 60 days in the Smoky Mountains, and they stay 4.8 nights on average. A $389 average rate sounds high, and it is, because the figure is dominated by summer weeks priced for families who booked in the winter.
| Metric | Value |
|---|---|
| Average daily rate (ADR) | $389 |
| Occupancy | 38% |
| RevPAR | $165 |
| Booking lead time | 66 days |
| Average length of stay | 4.8 nights |
| Active AirROI listings | 4,510 |
Length of stay is the figure I would look at first. A 4.8-night average means many guests book a full week, which is how beach rentals are sold. It also means a minimum stay that is too short can break a week into pieces and leave gaps no one books.
The 38% occupancy figure is a 12-month average, and it understates the summer. The case study further down quotes a summer market occupancy of 51%, which is a June to August window and measures something different. Both can be true: a market that is more than half full in July and near empty in January averages out lower than either number suggests.
Supply is large. AirROI counts 4,510 active listings in the town, so any single home competes with a lot of similar ones on a Saturday in July. Rate alone rarely separates them. Minimum stay, how early the calendar opens and how the rate moves as the date approaches usually do.
The 66-day window matters for how the season is sold. A family planning a July week often books in the winter, which means the highest-value dates are priced well before anyone knows how the summer will go. Early rates have to be set with the comp set and last year's pace in view, then adjusted as the weeks fill.
When does North Myrtle Beach earn the most?
The three highest RevPAR months over the window were June, July and August, with July at $324 the best. The lowest was January at $64, so the strongest month earns 5.0 times the weakest. RevPAR climbs 75% from $168 in May to $293 in June, then falls 40% between July and August.
12-MONTH SEASONALITY
Monthly RevPAR in North Myrtle Beach
October 2025 to September 2026, monthly average
How do we price an Airbnb in North Myrtle Beach?
Let me show you what a 5.0-to-1 season does to pricing. With July at $324 and January at $64, there is no single base rate that makes sense for the year. I build the season map in blocks, and in North Myrtle Beach the blocks are short and sharp: a quiet winter, a spring that starts building in March, a summer that switches on in June, and an autumn that decays through September.
The June switch is the one to get right. RevPAR goes from $168 in May to $293 in June, and a calendar that is still priced on May logic in the first week of June gives away the first summer weeks. Because guests book 66 days ahead, the June and July rates need to be set and adjusted during the winter and spring, long before the dates are close.
Minimum stays follow the 4.8-night average. In July I want the rule to protect the week: stays that begin mid-week and break a Saturday to Saturday pattern leave stranded nights, and a stranded night in July is worth far more than one in February. In the shoulder months the rule can loosen, because a two-night booking is better than an empty weekend.
August needs care. It stays above the shoulder level at $195 but falls 40% from July, and September falls another 33%. Hosts who hold July rates into August often see the calendar stall, so I watch pacing weekly and move rates on the dates that fall behind comparable homes.
The shoulder weeks are the pressure valve. May is 48% below July and September 60% below, but those are the months where a flexible minimum stay and a sensible midweek rate turn an empty week into a booked one.
The case study below shows what that discipline looked like on one home. Its average rate on the books for summer 2026 was $797 against $692 at the same point a year earlier, and July occupancy on the books was 74.2%. I read those numbers as a pacing story and not a final result, because the summer had not finished at the data pull.
Winter is where homes here can slip. With January at $64 RevPAR, a floor that is too ambitious leaves the home empty for weeks, and a floor that is too low trains the next season's guests to wait for discounts. Everything happens inside the host's own PriceLabs account, and the host keeps guest messages, cleaning and the listing.
Federico Zimerman, Founder of RevFactor.
What happened to a RevFactor listing in North Myrtle Beach?
One North Myrtle Beach home has a full case study. The owner, Elizabeth, onboarded a 5-bedroom home on October 1, 2025. The figures below are booked pacing for June to August 2026 as of the May data pull, which is on-the-books revenue and not earned revenue, and the case study notes that August was running slightly behind the prior year at the time.
| Jun to Aug 2026 | On the books | Same time last year |
|---|---|---|
| Booked revenue | $41,418 | $20,065 |
| Average daily rate | $797 | $692 |
| Occupancy | 56.5% | 31.5% |
Read the full breakdown in the case study, or see all case studies.
Who is RevFactor for in North Myrtle Beach, and who is it not for?
A GOOD FIT
- You own one to five homes or condos in North Myrtle Beach and sell mostly to families who plan a week at the beach.
- You are filling July but leaving money in June and August, and you cannot tell whether your rate or your minimum stay is the reason.
- You want winter and spring priced deliberately, with a floor that holds, and not left on autopilot.
NOT A FIT
- You want a company to manage guests, cleaning or key handoffs. RevFactor handles pricing and calendar rules.
- You own a large portfolio of beach condos and expect the flat price to scale. Past five properties the pricing changes.
- You expect a guaranteed result. The page shows market averages and one home's booked pacing.
What does RevFactor cost for 1 to 5 properties?
A North Myrtle Beach owner pays $350 per property per month, plus a one-time $150 onboarding fee for each home. The price is identical whether a North Myrtle Beach home sits on a $389 average night or a far cheaper one, and RevFactor takes no share of North Myrtle Beach booking revenue. The South Carolina terms match every other market and sit on the pricing page.
| Properties | Monthly | First month |
|---|---|---|
| 1 | $350 | $500 |
| 2 | $700 | $1,000 |
| 3 | $1,050 | $1,500 |
| 4 | $1,400 | $2,000 |
| 5 | $1,750 | $2,500 |
Questions about Airbnb revenue management in North Myrtle Beach
How much does an Airbnb make in North Myrtle Beach?
What is a good occupancy rate in North Myrtle Beach?
When is peak season for Airbnb in North Myrtle Beach?
What is the booking lead time in North Myrtle Beach?
Does dynamic pricing work in North Myrtle Beach?
Airbnb revenue management company in North Myrtle Beach?
How much does RevFactor cost in North Myrtle Beach?
How were these numbers measured?
Market figures come from AirROI's market summary for North Myrtle Beach, pulled 2026-10-16, covering 4,510 active listings. The seasonality series is AirROI's monthly RevPAR for the same locality from October 2025 to September 2026. RevPAR is revenue per available night as AirROI computes it. The best-to-worst ratio and the percentage changes between months are my arithmetic on those twelve values. One year of data shows the shape of the season and is not a forecast, and a single town stands for the market.
Sources and data
- North Myrtle Beach market summary and RevPAR series from AirROI (https://www.airroi.com), pulled 2026-10-16 for the North Myrtle Beach locality on 4,510 listings.
- RevFactor's 14 North Myrtle Beach listings, by locality, as printed on the about page coverage map.
- The fee a North Myrtle Beach owner pays: /pricing/.
- Visitor and seasonality source: South Carolina Department of Parks, Recreation and Tourism, checked 2026-10-20. Seasonality statement on that page: "colorful fall foliage" It is a qualitative statement; no figure on this page is taken from it.
- North Myrtle Beach weather context is published in the NOAA climate normals dataset, NOAA NCEI U.S. Climate Normals, checked 2026-10-20; the station temperature and rainfall values for North Myrtle Beach live in that dataset, and none are copied into this page.
- Portfolio benchmarks behind North Myrtle Beach: the STR revenue benchmarks post.
Beyond North Myrtle Beach, the rest of South Carolina and every other market we cover are one click away, and the case studies show how other homes fared. Owners weighing North Myrtle Beach can read how the work runs on the Airbnb revenue management service page, see how providers score on the ranked list of STR revenue management companies, and check the portfolio data behind these North Myrtle Beach comparisons in the benchmarks post.
Which nearby markets does RevFactor cover?
- Savannah, Georgia1 RevFactor listings
- Lake Lure, North Carolina1 RevFactor listings
- Norfolk, Virginia1 RevFactor listings
NEXT STEP
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