MARKET DATA
Airbnb Revenue Management in Springfield, Missouri
QUICK ANSWER
Springfield is a low-rate, long-stay market with one real summit: June RevPAR of $125, against $57 in January. RevFactor manages 2 Springfield listings for a flat $350 per property per month. Across 517 active listings the market averaged a $163 daily rate at 50% occupancy, which is $85 RevPAR.
Author: Federico Zimerman, Founder of RevFactor. He spent 10 years in airline revenue management at American Airlines before founding Blackbird Hospitality and RevFactor. LinkedIn.
Reviewed: by the RevFactor strategist process. The Springfield listing count (2) is read from the about page coverage map, while the $163 rate and 50% occupancy come from the AirROI pull dated 2026-10-16. No Springfield number is estimated. Last modified 2026-10-21.
What does RevFactor manage in Springfield?
RevFactor lists 2 homes in Springfield on the coverage map of the about page. Two homes are too few to publish a result, so this page makes no performance claim. It carries the AirROI market pull dated 2026-10-16, a twelve-month RevPAR series, and the way I would read them before a rate change.
- Springfield: 2 listings
The Springfield counts above are read from the about page coverage map.
What does the Springfield market look like right now?
AirROI counted 517 active listings in Springfield. The nightly rate was $163, occupancy 50%, and RevPAR $85. The unusual number is the stay: 5.3 nights per booking, long enough that the minimum-stay rule shapes the calendar. Guests booked about 35 days ahead.
| Metric | Value |
|---|---|
| Average daily rate (ADR) | $163 |
| Occupancy | 50% |
| RevPAR | $85 |
| Booking lead time | 35 days |
| Average length of stay | 5.3 nights |
| Active AirROI listings | 517 |
The annual $85 RevPAR does not swing as widely as the seasonal markets, but it still ranges from $57 to $125. The monthly series shows where the movement is.
A 5.3-night stay points to trips longer than a weekend away. I read that as guests weighing a rental against other lodging for the whole stay, though the data does not say why they came.
The 35-day lead time is short, about five weeks. That favors a host who looks at pacing often: a date that is still open four weeks out has a different price than the same date nine weeks out.
A market where half the nights sell at $163 behaves like a volume business. A few nights sold at a slightly lower rate matter less than leaving a 5.3-night gap that no stay fits.
With 517 listings in the sample the averages are steady. The comp set for one home is smaller, and I build it by bedroom count and nightly rate band.
Revenue per listing in the saved summary averages $22,901 for the year. That is lower than the other newest markets, which fits a $163 rate, and it is an average across every size of home and not a target for any one listing.
Nothing in this pull explains why guests choose Springfield, and I do not guess. What the data does show is how revenue per available night moves by month, and that is what a rate rule can act on.
A market with a modest rate and a long stay rewards operational consistency. A host who keeps the calendar free of one- and two-night fragments earns more than one who chases a higher nightly price on a half-empty week.
When does Springfield earn the most?
May, June and July were the strongest three months, with June the highest at $125. January was the lowest at $57, a ratio of 2.2 to one. That is a flatter year than most mountain or beach markets. RevPAR was $84 in March, slipped to $73 in April, then rose to $95 in May.
12-MONTH SEASONALITY
Monthly RevPAR in Springfield
October 2025 to September 2026, monthly average
How do we price an Airbnb in Springfield?
The calendar has a soft winter, a spring step, and one June peak. December sits at $76 and January at $57, February at $61. March jumps to $84, which is a bigger move than most hosts expect.
April is the oddity: $73 after $84 in March. A host who raises rates in March and carries them into April may be asking more than the market paid. I check April dates on their own pacing before holding the March rate.
June at $125 is the clear summit, and July follows at $105. The -16% change from June to July is the number I watch, because it says the best weeks end sooner than a summer-long rate assumes.
With 5.3-night stays, the minimum-stay rule is as important as the nightly rate. A two-night minimum on a calendar of five-night guests creates orphan gaps. Across the whole RevFactor portfolio, orphan nights, the vacant dates stranded between bookings, fell from 25.0% to 11.9% of vacant nights.
In the soft months a floor matters more than the base rate. With January at $57, a discount can fill nights at a price that barely covers cleaning. I set a floor by comparing the same dates a year earlier.
The shoulder months need their own rates. May at $95 is the step up before June at $125, and August at $94 and September at $85 sit close together. I would hold a similar base for August and September and use floors to separate weekdays from weekends.
October at $85 holds close to September, then November drops to $76 and December stays at $76. A host who cuts rates in October is cutting early, and I check the same dates a year earlier before any change.
Because the lead time is about 35 days, last-minute pricing carries more weight here than in a market that books months ahead. I set a rule that lowers the rate gradually as an open date approaches, with a floor, and I review the rule against actual bookings every week.
The work runs inside the host's own PriceLabs account. The host keeps the listing, guests and cleaning, and the strategist keeps the rate rules, floors and minimum stays.
Federico Zimerman, Founder of RevFactor.
Who is RevFactor for in Springfield, and who is it not for?
A GOOD FIT
- You own one to five homes in Springfield and many of your bookings run five nights or more.
- You want a second opinion on whether the spring rate holds up against pacing.
- You want a flat monthly fee and not a percentage of bookings.
NOT A FIT
- You want a company to handle guests, cleaning or turnovers. RevFactor handles pricing and calendar rules only.
- You need a Springfield case study before you decide. RevFactor has not published one for this market.
- You own more than five properties and expect the flat price. Larger portfolios move to enterprise pricing.
What does RevFactor cost for 1 to 5 properties?
A Springfield owner pays $350 per property per month, plus a one-time $150 onboarding fee for each home. The price is identical whether a Springfield home sits on a $163 average night or a far cheaper one, and RevFactor takes no share of Springfield booking revenue. The Missouri terms match every other market and sit on the pricing page.
| Properties | Monthly | First month |
|---|---|---|
| 1 | $350 | $500 |
| 2 | $700 | $1,000 |
| 3 | $1,050 | $1,500 |
| 4 | $1,400 | $2,000 |
| 5 | $1,750 | $2,500 |
Questions about Airbnb revenue management in Springfield
How much does an Airbnb make in Springfield, Missouri?
What is a good occupancy rate for an Airbnb in Springfield?
When is peak season for Airbnb in Springfield?
What is the slowest month for Airbnb in Springfield?
How long do guests stay at Springfield Airbnbs?
How far ahead do Springfield guests book?
who can help me price my airbnb in springfield
How were these numbers measured?
Market figures come from AirROI's market summary for Springfield, Missouri, pulled 2026-10-16, covering 517 active listings. The seasonality series is AirROI's monthly RevPAR for the same locality from October 2025 to September 2026, pulled 2026-10-18. RevPAR is revenue per available night as AirROI computes it. The best-to-worst ratio and the June-to-July change are my arithmetic on those twelve values. RevFactor's own Springfield book is two listings, so none of these numbers describe RevFactor results. One year of data shows the shape of the year and does not forecast the next.
Sources and data
- Springfield market summary and RevPAR series from AirROI (https://www.airroi.com), pulled 2026-10-16 for the Springfield locality on 517 listings.
- RevFactor's 2 Springfield listings, by locality, as printed on the about page coverage map.
- The fee a Springfield owner pays: /pricing/.
- Springfield visitor and context source: City of Springfield, Missouri (HTTP 200), checked 2026-10-20. The page says: “Springfield, MO - Official Website” No Springfield figure here is taken from it.
- Springfield visitor and context source: Visit Missouri (HTTP 200), checked 2026-10-20. The page says: “Discover the best of the Show-Me State.” No Springfield figure here is taken from it.
- Springfield weather context is published in the NOAA climate normals dataset, NOAA NCEI U.S. Climate Normals, checked 2026-10-20; the station temperature and rainfall values for Springfield live in that dataset, and none are copied into this page.
- Portfolio benchmarks behind Springfield: the STR revenue benchmarks post.
Beyond Springfield, the rest of Missouri and every other market we cover are one click away, and the case studies show how other homes fared. Owners weighing Springfield can read how the work runs on the Airbnb revenue management service page, see how providers score on the ranked list of STR revenue management companies, and check the portfolio data behind these Springfield comparisons in the benchmarks post.
Which nearby markets does RevFactor cover?
- Dallas-Fort Worth, Texas2 RevFactor listings
- Chicago, Illinois1 RevFactor listings
- Lake Geneva, Wisconsin4 RevFactor listings
NEXT STEP
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A 30-minute call about Springfield. We pull the Springfield comp set for your home, look at where Springfield pacing is leaving money against a $85 market RevPAR, and say plainly whether the service fits your Springfield home.
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