MARKET DATA
Airbnb Revenue Management in Enumclaw, Washington
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Enumclaw earns twice: a summer high and a second winter lift that most small markets lack, with RevPAR from $81 in April to $188 in July. RevFactor manages 4 Enumclaw listings for a flat $350 per property per month. The market averaged a $308 daily rate at 42% occupancy, $129 RevPAR, across 105 active listings.
Author: Federico Zimerman, Founder of RevFactor. He spent 10 years in airline revenue management at American Airlines before founding Blackbird Hospitality and RevFactor. LinkedIn.
Reviewed: by the RevFactor strategist process. The Enumclaw listing count (4) is read from the about page coverage map, while the $308 rate and 42% occupancy come from the AirROI pull dated 2026-10-16. No Enumclaw number is estimated. Last modified 2026-10-21.
What does RevFactor manage in Enumclaw?
RevFactor's Enumclaw portfolio is 4 listings, every one inside the city of Enumclaw. There is no case study for this market, so what follows is the market pull and the way I would read it for a host.
- Enumclaw: 4 listings
The Enumclaw counts above are read from the about page coverage map.
What does the Enumclaw market look like right now?
The AirROI pull covers 105 active listings, a small market next to Lake Tahoe's 826. The $308 average rate at 42% occupancy means the nights that do book have to carry the year.
| Metric | Value |
|---|---|
| Average daily rate (ADR) | $308 |
| Occupancy | 42% |
| RevPAR | $129 |
| Booking lead time | 50 days |
| Average length of stay | 3.3 nights |
| Active AirROI listings | 105 |
Small-sample read: these figures come from 105 active listings, under the 500 we treat as a full market sample, so read them as a rough guide to Enumclaw, not a precise benchmark.
A $308 rate at 42% occupancy gives $129 RevPAR. The monthly series below shows that this single figure hides a year that runs from $81 in April to $188 in July.
Of the three numbers a host should watch, occupancy at 42% is the one I would look at first. Nearly six nights in ten sit empty on average, so the rate on the nights that do book has to carry the year.
Guests booked about 50 days ahead, a little under two months, and stayed 3.3 nights. That is a long weekend plus a day, which fits a getaway from a nearby city more than a week-long vacation.
Compared with Lake Geneva's 61-day lead time, Enumclaw's is short. A host here cannot treat a quiet calendar eight weeks out as a problem yet, because many of the bookings have not been made.
The sample is small. With 105 listings, one new short-term rental or one large house changes the averages, so the table is a reference point and the individual comp set is the real test.
RevFactor's 4 Enumclaw listings are all inside the city, matching the city pull. With 4 listings in the book and 105 in the market, the table is a reference for the shape of the year and each home is read against its own comp set.
A 50-day lead time is a little under two months. Summer dates in June to August are booked in the spring, so a rate left at the spring level through May sells them short. I raise the base rate in steps as June pacing builds.
When does Enumclaw earn the most?
The three highest RevPAR months over the window were June, July and August, led by July at $188. The lowest was April at $81, so the best month earns 2.3 times the worst. February at $150 stands out, because it is higher than May, March or April.
12-MONTH SEASONALITY
Monthly RevPAR in Enumclaw
October 2025 to September 2026, monthly average
How do we price an Airbnb in Enumclaw?
Enumclaw has two lifts, and a pricing setup that sees only one will misprice the other. Summer is the larger: June $150, July $188, August $173. The smaller lift runs from December to February, at $132, $133 and $150.
Between them sit two weak stretches. September falls to $114 and October to $82, and spring is the weakest of all, with April at $81 and March at $108. I treat these as separate blocks with their own base rates and floors, not as one long off-season.
The spring floor deserves care. When RevPAR is $81, the question is whether a lower rate buys enough bookings to matter. I test a cut against pacing for a few weeks before I make it permanent, because a cut that does not move bookings only costs the nights that would have booked anyway.
The winter lift is the part a host most often misses. February at $150 is far above May's $96 and April's $81, so a base rate set from the autumn numbers will leave money on the table. I raise the winter base ahead of the weeks that fill, not after.
With a 3.3-night average stay and a 50-day lead time, I keep minimum stays at two nights in most periods and move to three only where pacing shows demand is strong enough to hold it. A rule that turns away a good two-night booking in March costs more than it protects.
Because the market is small, I lean on the host's own comp set more than on the market table. I compare the home to similar listings in the same dates, and I read the 105-listing series for the shape of the year, not for a price.
Orphan nights are the vacant dates that a minimum-stay rule strands between two bookings. Across the RevFactor portfolio they fell from 25.0% to 11.9% of vacant nights, and a market with a 3.3-night stay is exactly where that matters.
All of this runs inside the host's own PriceLabs account. The host keeps guest messages, cleaning and the listing, and the strategist keeps the rate rules, floors and calendar.
Read the year as three groups. The strongest is July at $188, with August at $173 and July at $188. The middle group is the winter lift, $132 in December, $133 in January and $150 in February. The weakest is spring, with April at $81 and March at $108.
The gap between the winter group and the spring group is the part to plan for. February at $150 to April at $81 is a fall in a few weeks, so the winter rate rules should end on a set date, not when the calendar looks quiet. I schedule the step down ahead of time.
The 3.3-night average stay means one booking covers a long weekend plus a day. A vacant gap of one or two nights between two stays costs a large share of a typical booking, so I review gaps ahead of time and adjust the minimum stay on the dates around them.
Federico Zimerman, Founder of RevFactor.
Who is RevFactor for in Enumclaw, and who is it not for?
A GOOD FIT
- You own one to five homes in Enumclaw and your calendar has a summer high and a quieter winter lift.
- Your spring is slow and you cannot tell whether to cut the rate or wait.
- You want a flat monthly fee and someone to read pacing every week.
NOT A FIT
- You want a company to run guests, cleaning or turnovers. RevFactor handles pricing and calendar rules only.
- You want a large local comp set from RevFactor's own book. It has 4 Enumclaw listings.
- You own more than five properties and expect the flat price. Larger portfolios move to enterprise pricing.
What does RevFactor cost for 1 to 5 properties?
A Enumclaw owner pays $350 per property per month, plus a one-time $150 onboarding fee for each home. The price is identical whether a Enumclaw home sits on a $308 average night or a far cheaper one, and RevFactor takes no share of Enumclaw booking revenue. The Washington terms match every other market and sit on the pricing page.
| Properties | Monthly | First month |
|---|---|---|
| 1 | $350 | $500 |
| 2 | $700 | $1,000 |
| 3 | $1,050 | $1,500 |
| 4 | $1,400 | $2,000 |
| 5 | $1,750 | $2,500 |
Questions about Airbnb revenue management in Enumclaw
How much does an Airbnb make in Enumclaw, Washington?
What is a good occupancy rate in Enumclaw?
When is peak season for Airbnb in Enumclaw?
Is there a winter season in Enumclaw?
What is the average length of stay in Enumclaw?
How far ahead do guests book in Enumclaw?
Does dynamic pricing work in Enumclaw?
Who manages Airbnb pricing in Enumclaw?
How were these numbers measured?
Market figures come from AirROI's market summary for Enumclaw, pulled 2026-10-16, covering 105 active listings. The seasonality series is AirROI's monthly RevPAR for the same locality from October 2025 to September 2026. RevPAR is revenue per available night as AirROI computes it. The best-to-worst ratio and the comparisons between months are my arithmetic on those twelve values. One year of data shows the shape of the seasons without forecasting the next.
Sources and data
- Enumclaw market summary and RevPAR series from AirROI (https://www.airroi.com), pulled 2026-10-16 for the Enumclaw locality on 105 listings.
- RevFactor's 4 Enumclaw listings, by locality, as printed on the about page coverage map.
- The fee a Enumclaw owner pays: /pricing/.
- Visitor and seasonality source: Visit Rainier, checked 2026-10-20. Seasonality statement on that page: "Discover epic skiing, snowboarding, and snowshoeing each winter." It is a qualitative statement; no figure on this page is taken from it.
- Enumclaw weather context is published in the NOAA climate normals dataset, NOAA NCEI U.S. Climate Normals, checked 2026-10-20; the station temperature and rainfall values for Enumclaw live in that dataset, and none are copied into this page.
- Portfolio benchmarks behind Enumclaw: the STR revenue benchmarks post.
Beyond Enumclaw, the rest of Washington and every other market we cover are one click away, and the case studies show how other homes fared. Owners weighing Enumclaw can read how the work runs on the Airbnb revenue management service page, see how providers score on the ranked list of STR revenue management companies, and check the portfolio data behind these Enumclaw comparisons in the benchmarks post.
Which nearby markets does RevFactor cover?
- Cle Elum, Washington1 RevFactor listings
- Missoula, Montana1 RevFactor listings
- Lake Tahoe, California3 RevFactor listings
NEXT STEP
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