MARKET DATA
Airbnb Revenue Management in Missoula, Montana
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Missoula is a market that sleeps in winter and peaks hard in July: RevPAR runs from $57 in January to $204 in July. RevFactor manages 1 Missoula listing for a flat $350 per property per month. Across 581 active listings the market averaged a $236 daily rate at 50% occupancy, which is $124 RevPAR.
Author: Federico Zimerman, Founder of RevFactor. He spent 10 years in airline revenue management at American Airlines before founding Blackbird Hospitality and RevFactor. LinkedIn.
Reviewed: by the RevFactor strategist process. The Missoula listing count (1) is read from the about page coverage map, while the $236 rate and 50% occupancy come from the AirROI pull dated 2026-10-16. No Missoula number is estimated. Last modified 2026-10-21.
What does RevFactor manage in Missoula?
RevFactor lists 1 home in Missoula on the coverage map of the about page. A single home cannot support a performance claim, so none is made here. What follows is the AirROI market pull dated 2026-10-16, a fresh twelve-month RevPAR series, and the questions I would ask before changing a Missoula host's rate.
- Missoula: 1 listing
The Missoula counts above are read from the about page coverage map.
What does the Missoula market look like right now?
AirROI counted 581 active listings in Missoula. Guests paid $236 a night, filled 50% of the available nights and stayed 4.5 nights per booking, which works out to $124 of revenue per available night. They booked about 56 days ahead, which is close to two months.
| Metric | Value |
|---|---|
| Average daily rate (ADR) | $236 |
| Occupancy | 50% |
| RevPAR | $124 |
| Booking lead time | 56 days |
| Average length of stay | 4.5 nights |
| Active AirROI listings | 581 |
Behind a $124 annual RevPAR sits a spread of $57 to $204 between the weakest and strongest month. The annual figure is a poor guide to any single date, so I start from the monthly series.
A 4.5-night average stay is longer than a long weekend and shorter than a week. It tells me the calendar is a mix of trips built around several days in town and outdoor trips that run into the following week, and a rate rule has to work for both.
The 56-day booking window is wide for a city this size. July dates are being reserved while the previous winter is still on the books, so the first bookings of a season carry a lot of information about how the season will run.
Half the available nights going unsold is typical for a place where the weather decides the calendar. The numbers to chase are the sold nights in June, July and August and the price of the nights that sell in the shoulder months.
With 581 listings in the sample, the market average is stable. A host's own comp set will be a few dozen homes at most, sorted by bedrooms and by how close each sits to the river and downtown, and a rate should be argued against that group.
When does Missoula earn the most?
June, July and August were the three strongest months, with July the highest at $204. January was the lowest at $57, and the best month earned 3.6 times the worst. RevPAR rose 62% from $82 in April to $134 in May and then reached $190 in June, so the climb into summer is steep and starts in spring.
12-MONTH SEASONALITY
Monthly RevPAR in Missoula
October 2025 to September 2026, monthly average
How do we price an Airbnb in Missoula?
The year here is a single long hill. RevPAR rises from $65 in February to $134 in May, tops out at $204 in July, and slides back through $174 in August and $142 in September. Each of those stages wants its own base rate.
Spring is where a rate is most likely to be set too low. RevPAR moves from $72 in March to $82 in April to $134 in May. Because guests book about 56 days ahead, the May and June dates are priced in March, before the calendar looks busy, so I raise the base rate on the first bookings and not after the dates are mostly sold.
August and September are a gentle decline and not a cliff: $174, then $142, then $112 in October. I would hold a firm floor in August, let September step down by date range, and check each step against what the same weeks earned a year earlier.
The deepest part of the year is January at $57, with December at $89 and February at $65. A host chasing occupancy in those months can sell nights for very little. A floor that a booking has to clear is worth more than a cut that fills a few extra nights.
Minimum stays follow the 4.5-night average. In July a three- or four-night minimum protects the calendar from fragments, and in the soft months the same rule leaves nights empty. I relax the minimum by date range once pacing shows a date is unlikely to book at the longer stay. Across the whole RevFactor portfolio, orphan nights, the vacant dates stranded between bookings, fell from 25.0% to 11.9% of vacant nights.
The work runs inside the host's own PriceLabs account. The host keeps the listing, guest messages and cleaning, and the strategist keeps the rate rules, floors and minimum stays.
Federico Zimerman, Founder of RevFactor.
Who is RevFactor for in Missoula, and who is it not for?
A GOOD FIT
- You own one to five homes in Missoula and the calendar is full in July and nearly empty in January.
- You want to know whether the spring rate is high enough before the summer dates start to fill.
- You prefer a flat monthly fee and one person who resets rates as pacing changes.
NOT A FIT
- You want a company to run guests, cleaning or turnovers. RevFactor handles pricing and calendar rules only.
- You need a Missoula case study first. RevFactor has not published one for this market.
- You own more than five properties and expect the flat price. Larger portfolios move to enterprise pricing.
What does RevFactor cost for 1 to 5 properties?
A Missoula owner pays $350 per property per month, plus a one-time $150 onboarding fee for each home. The price is identical whether a Missoula home sits on a $236 average night or a far cheaper one, and RevFactor takes no share of Missoula booking revenue. The Montana terms match every other market and sit on the pricing page.
| Properties | Monthly | First month |
|---|---|---|
| 1 | $350 | $500 |
| 2 | $700 | $1,000 |
| 3 | $1,050 | $1,500 |
| 4 | $1,400 | $2,000 |
| 5 | $1,750 | $2,500 |
Questions about Airbnb revenue management in Missoula
How much does an Airbnb make in Missoula, Montana?
What is a good occupancy rate for an Airbnb in Missoula?
When is peak season for Airbnb in Missoula?
What is the slowest month for Airbnb in Missoula?
How long do guests stay at Missoula Airbnbs?
How far ahead do Missoula guests book?
airbnb revenue management in missoula
How were these numbers measured?
Market figures come from AirROI's market summary for Missoula, pulled 2026-10-16, covering 581 active listings. The seasonality series is AirROI's monthly RevPAR for the same locality from October 2025 to September 2026, pulled 2026-10-18. RevPAR is revenue per available night as AirROI computes it. The best-to-worst ratio and the spring comparison are my arithmetic on those twelve values. RevFactor's own Missoula book is one listing, so none of these numbers describe RevFactor results. One year of data shows the shape of the season and does not forecast the next.
Sources and data
- Missoula market summary and RevPAR series from AirROI (https://www.airroi.com), pulled 2026-10-16 for the Missoula locality on 581 listings.
- RevFactor's 1 Missoula listing, by locality, as printed on the about page coverage map.
- The fee a Missoula owner pays: /pricing/.
- Missoula visitor and context source: Destination Missoula (HTTP 200), checked 2026-10-20. The page says: “Missoula, MT. Some might call it unique, cool or hip. Others will experience it as serene, welcoming and replete with natural beauty.” No Missoula figure here is taken from it.
- Missoula visitor and context source: Visit Montana (HTTP 200), checked 2026-10-20. The page says: “Discover Montana’s breathtaking landscapes, vibrant small towns, and endless adventures.” No Missoula figure here is taken from it.
- Missoula weather context is published in the NOAA climate normals dataset, NOAA NCEI U.S. Climate Normals, checked 2026-10-20; the station temperature and rainfall values for Missoula live in that dataset, and none are copied into this page.
- Portfolio benchmarks behind Missoula: the STR revenue benchmarks post.
Beyond Missoula, the rest of Montana and every other market we cover are one click away, and the case studies show how other homes fared. Owners weighing Missoula can read how the work runs on the Airbnb revenue management service page, see how providers score on the ranked list of STR revenue management companies, and check the portfolio data behind these Missoula comparisons in the benchmarks post.
Which nearby markets does RevFactor cover?
- Cle Elum, Washington1 RevFactor listings
- Enumclaw, Washington4 RevFactor listings
- Salt Lake / Park City, Utah4 RevFactor listings
NEXT STEP
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