STATE COVERAGE
Airbnb Revenue Management in Montana
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RevFactor manages 1 Airbnb listing in Montana, in Missoula, for a flat $350 per property per month. Missoula averaged $236 a night at 50% occupancy, or $124 RevPAR, across 581 active listings in AirROI data pulled 2026-10-16.
Author: Federico Zimerman, Founder of RevFactor. He spent 10 years in airline revenue management at American Airlines before founding Blackbird Hospitality and RevFactor. LinkedIn.
Reviewed: by the RevFactor strategist process. Listing counts come from the coverage map on the about page, market figures from the AirROI pull dated below, and case study figures from the case study pages. Nothing here is estimated. Last modified 2026-10-21.
Where does RevFactor operate in Montana?
Montana has one RevFactor market with one locality: 1 home in Missoula. This is the smallest footprint a state page can have, and the page is written to say so. The market data is solid, with a sample of 581 listings, but the RevFactor book is a single home.
| Market | Listings | Localities and listings |
|---|---|---|
| Missoula | 1 | Missoula 1 |
Missoula has no market page and no monthly RevPAR series on this site. The summary row below is everything RevFactor has measured there, and I leave the seasonal pattern to the owner's own booking history.
What do Montana Airbnb markets earn?
One Montana locality was pulled from AirROI on 2026-10-16. The sample is 581 active listings, enough for a stable average.
| Market | ADR | Occupancy | RevPAR | Lead time | Stay | AirROI listings |
|---|---|---|---|---|---|---|
| Missoula | $236 | 50% | $124 | 56 days | 4.5 nights | 581 |
Missoula averages $236 a night at 50% occupancy, which gives $124 RevPAR. Occupancy ranks eleventh of the 50 markets with a measured sample, while the rate ranks 44th, so this is a fuller-calendar, lower-rate market than most on the map.
Guests stay 4.5 nights on average and book 56 days ahead. A 56-day window sits in the upper half of the map, which means a host has time to set a rate before demand shows up but not enough to ignore pacing.
Montana has no state roll-up here. With one market there is nothing to average, so the figures above are AirROI's for Missoula and not for Montana as a whole.
Missoula's 581-listing sample is in the middle of the pack by size, 22nd of the 50 measured markets, so the averages are stable without being as deep as Chicago's. A single home sits in the comp set as one of hundreds.
Nothing in the pull explains why Missoula guests choose the dates they do, and I do not offer a reason. What the numbers do show is a market where half the nights sell at $236, and a host can work from that.
When do Montana markets earn the most?
| Market | Best month | Best RevPAR | Weakest month | Weakest RevPAR | Best to weakest |
|---|---|---|---|---|---|
| Missoula | July | $204 | January | $57 | 3.6x |
How do we price an Airbnb in Montana?
Missoula is a one-home market for RevFactor, and that decides the approach. I have no portfolio pattern to cite, so I start from the owner's booking history and use AirROI's 581 listings only as the backdrop.
My first job is to cut the locality figure down to the home. The $236 average blends every kind of rental in Missoula, so I filter by bedrooms, distance and amenities until the comparable set reflects the home's real competition.
Next comes the minimum stay. Guests average 4.5 nights here, so I protect the dates people want most with a longer minimum and leave shorter stays open where they fill a gap. Sixty days of pacing tells me whether the rule helps.
Timing is the third piece. Guests book 56 days out on average, so the dates that decide a month are roughly two months away. They get my first review, the final two weeks get the second, and last-minute dates keep a separate floor.
I do not claim a Montana seasonal pattern. No monthly series was pulled for Missoula, and one home cannot show one. When an owner asks when the busy weeks are, the honest answer is the last two summers and winters of the owner's own booking history, read next to the comp set.
At 50% occupancy, about half the nights go unsold. The usual Missoula question is whether a lower rate on soft dates buys enough extra nights to pay for itself, and I answer it with a few weeks of one-change tests.
Across the RevFactor portfolio, which covers 322 listings in 32 states and 114 markets, orphan nights fell from 25.0% to 11.9% of vacant nights. That is a portfolio result and not a Missoula one, and I cite it for the method and not as a promise.
A first-month plan for a Montana home is short. Week one is the booking-history review. Week two sets the comp set, the base rate and the minimum stay. Weeks three and four watch pickup against the comp set and adjust once, so that I can tell which change caused which result.
I would tell a Montana owner early that one home cannot show a seasonal pattern, and that a year of PriceLabs history with this strategy is when the calendar starts to teach us something. Until then the rate follows the evidence in hand, and I label what is a test.
In Montana the host stays in charge of guests, cleaning and the listing. The strategist sets rate rules, floors and the calendar from inside the host's PriceLabs login.
Federico Zimerman, Founder of RevFactor.
Who is RevFactor for in Montana, and who is it not for?
A GOOD FIT
- You own between one and five homes in Missoula or elsewhere in Montana and want a person setting rate and minimum stay.
- You want your home priced against a comp set built for its size and location, not against a city average.
- You prefer a flat monthly fee to a percentage taken from every Montana booking.
NOT A FIT
- You need someone on site in Montana for check-ins, cleaning or turnovers. RevFactor works on rates and the calendar only.
- You want proof from many Montana homes. RevFactor manages 1, and this page does not pretend otherwise.
- You run six or more Montana properties. The flat price is built for one to five, so larger portfolios are quoted separately.
What does RevFactor cost for 1 to 5 properties in Montana?
Montana costs $350 a month for each home, with a one-time $150 setup charge per home. With one Montana listing on the map, that is $350 a month. No share of revenue is taken. See pricing for terms.
| Properties | Monthly | First month |
|---|---|---|
| 1 | $350 | $500 |
| 2 | $700 | $1,000 |
| 3 | $1,050 | $1,500 |
| 4 | $1,400 | $2,000 |
| 5 | $1,750 | $2,500 |
Questions about Airbnb revenue management in Montana
How much do Airbnbs make in Montana?
What is the occupancy rate for Airbnbs in Missoula?
What is the average nightly rate for an Airbnb in Montana?
Who offers Airbnb revenue management in Montana?
How far ahead do Missoula guests book?
How long do guests stay in Missoula Airbnbs?
How were these numbers measured?
The listing count comes from the RevFactor coverage map on the about page. Market figures come from AirROI's market summary for the Missoula locality, pulled 2026-10-16, with 581 active listings. No monthly series and no Montana region figure were pulled, so no seasonality or state roll-up is shown. Ranks are positions among the 50 RevFactor markets with an AirROI sample of at least 30 listings. The portfolio figures are from the benchmarks post.
Sources and data
- AirROI market summaries and RevPAR series: https://www.airroi.com, pulled 2026-10-16.
- Montana listing counts and localities: the coverage map on the about page.
- Fees: /pricing/.
- Portfolio benchmarks: the STR revenue benchmarks post.
- Montana Office of Tourism, Visit Montana, checked 2026-10-20. Statement on that page: “Discover Montana’s breathtaking landscapes, vibrant small towns, and endless adventures.”
- NOAA NCEI State Climate Summaries 2022 (Montana), checked 2026-10-20. Statement on that page: “Temperatures in Montana have risen almost 2.5°F since the beginning of the 20th century, higher than the warming for the contiguous United States as a whole.”
Back to all markets. Market pages in Montana: Missoula. Other West states: Arizona, California, Colorado, Utah, Washington. Related: the service, the ranked list, case studies.
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