STATE COVERAGE
Airbnb Revenue Management in Tennessee
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RevFactor manages 31 Airbnb listings in Tennessee, all in the Smoky Mountains market, for a flat $350 per property per month. The Smokies averaged $383 a night at 47% occupancy, or $186 RevPAR, across 4,019 active listings in AirROI data pulled 2026-10-16.
Author: Federico Zimerman, Founder of RevFactor. He spent 10 years in airline revenue management at American Airlines before founding Blackbird Hospitality and RevFactor. LinkedIn.
Reviewed: by the RevFactor strategist process. Listing counts come from the coverage map on the about page, market figures from the AirROI pull dated below, and case study figures from the case study pages. Nothing here is estimated. Last modified 2026-10-21.
Where does RevFactor operate in Tennessee?
Tennessee has one RevFactor market, the Smoky Mountains, with 31 homes across five places: Gatlinburg 20, Sevierville 5, Pigeon Forge 4, and one each in Knoxville and Pittman Center. It is the largest single market in the book, and one of its homes has a full case study.
| Market | Listings | Localities and listings |
|---|---|---|
| Smoky Mountains | 31 | Gatlinburg 20, Pigeon Forge 4, Sevierville 5, Knoxville 1, Pittman Center 1 |
The Smoky Mountains has its own page with the 12-month RevPAR series. The figures there and here come from the same AirROI pull.
What do Tennessee Airbnb markets earn?
One Tennessee locality was pulled from AirROI on 2026-10-16: Gatlinburg, standing in for the Smoky Mountains market, with 4,019 active listings. That is a very deep sample, so the averages are stable, though Gatlinburg is not Knoxville.
| Market | ADR | Occupancy | RevPAR | Lead time | Stay | AirROI listings |
|---|---|---|---|---|---|---|
| Smoky Mountains | $383 | 47% | $186 | 60 days | 3.5 nights | 4,019 |
The Smokies pair a $383 rate with 47% occupancy for $186 RevPAR. Occupancy is under half, which is a surprise for a destination with this much visitor traffic, and it says the supply is deep enough that most homes compete hard for each night.
Stays run 3.5 nights on average and guests book 60 days ahead. That is the working window for a cabin market: two months out, a three-and-a-half-night trip.
Tennessee has no state roll-up here. With one market there is nothing to average, so the figures are AirROI's for Gatlinburg and not for the state.
The four sub-localities beyond Gatlinburg, including the one home in Knoxville, are in a different position from the cabin core. I treat the Gatlinburg average as the backdrop for the cabins and build a separate comp set for any home outside it.
When do Tennessee markets earn the most?
The Smoky Mountains is the only Tennessee market with a monthly RevPAR series, and its shape has two peaks.
| Market | Best month | Best RevPAR | Weakest month | Weakest RevPAR | Best to weakest |
|---|---|---|---|---|---|
| Smoky Mountains | July | $264 | February | $110 | 2.4x |
The Smokies peaked in July at $264 RevPAR and bottomed in February at $110, a 2.4-times range. December, June and July were the three strongest months, with $249 in December showing a second, winter peak. The data shows when guests pay and not why, and one year of it does not forecast the next.
What happened to RevFactor listings in Tennessee?
One Tennessee home has a full case study: a 6-bedroom cabin in Gatlinburg, owned by Grant. The figures below are booked pacing for June to August 2026 as of the May data pull, which is on-the-books revenue and not earned revenue.
| 6BR cabin in Gatlinburg, TN | On the books | Same time last year |
|---|---|---|
| Booked revenue, Jun to Aug 2026 | $68,960 | $21,501 |
| Average daily rate | $1,352 | $1,265 |
| Occupancy | 55.4% | 18.5% |
The 6-bedroom cabin had $68,960 on the books against $21,501 a year earlier. It onboarded in February 2026, so the earlier figure is a year before RevFactor, and the cabin is one home in a market with 4,019 active listings. It shows the method and does not set expectations for another cabin. See all case studies.
How do we price an Airbnb in Tennessee?
A cabin market with a two-peak year needs a curve with two high seasons. July earns $264 RevPAR and $249 earns $249, while February drops to $110. A flat rate across those months would be wrong at both ends.
The case study cabin shows what that work looks like on one home. It onboarded in February 2026 and is pacing well ahead of the same point a year earlier for the summer, with the booked average rate near the same level and occupancy much higher. That pattern says fill was the problem, not rate.
At 47% market occupancy, fill is the issue for most Smokies homes. I begin with the comp set, since a 6-bedroom cabin competes with other large cabins in the same area and not with every rental in a 4,019-listing sample, and a tight set shows whether the rate or the calendar is the problem.
With a 60-day lead time, summer dates start booking in the spring and holiday weeks sooner. I review the first and last weeks of each season early, where a stray low rate costs the most, and keep a separate floor for the final two weeks before arrival.
Stays of 3.5 nights mean midweek gaps. A minimum stay that is short on soft dates and longer on peak weekends keeps the calendar from filling in a pattern that strands nights, and I check the effect over sixty days before keeping it.
Across the 322 listings in the RevFactor portfolio, orphan nights fell from 25.0% to 11.9% of vacant nights. In a market full of three-night trips, that result is why I start with gap rules.
Guest messages, cleaning crews and the listing itself stay with the Tennessee owner. My work is the rate rules, the price floors and the calendar, done inside the owner's own PriceLabs login.
Federico Zimerman, Founder of RevFactor.
Who is RevFactor for in Tennessee, and who is it not for?
A GOOD FIT
- You own one to five cabins or homes in the Smokies and want rate and minimum stay set against a tight comp set.
- Your calendar fills in bursts and strands nights and you want gap rules tested.
- You want to know your monthly cost in advance and not pay a slice of Tennessee revenue.
NOT A FIT
- You want a company to handle guests, cleaning or turnovers in Tennessee. RevFactor covers pricing and calendar rules only.
- You expect the Gatlinburg case study result for your own cabin. It is one home, and pacing is not a forecast.
- Your Tennessee portfolio is past five homes and you assume the flat price covers it; it does not, and bigger groups are quoted on their own.
What does RevFactor cost for 1 to 5 properties in Tennessee?
Tennessee costs $350 a month for each home, with a one-time $150 setup charge per home. The 31 Tennessee listings on the map would come to $10,850 a month. No share of revenue is taken. See pricing for terms.
| Properties | Monthly | First month |
|---|---|---|
| 1 | $350 | $500 |
| 2 | $700 | $1,000 |
| 3 | $1,050 | $1,500 |
| 4 | $1,400 | $2,000 |
| 5 | $1,750 | $2,500 |
Questions about Airbnb revenue management in Tennessee
How much do Airbnbs make in the Smoky Mountains?
What is the occupancy rate for Airbnbs in Gatlinburg?
When is peak season for Airbnb in the Smoky Mountains?
Who offers Airbnb revenue management in Tennessee?
How much did the Tennessee case study cabin book?
How long do guests stay in the Smokies?
How were these numbers measured?
Listing counts come from the RevFactor coverage map on the about page. Market figures come from AirROI's market summary for one locality, Gatlinburg, pulled 2026-10-16. The RevPAR series, October 2025 to September 2026, comes from AirROI. No Tennessee region endpoint was used. Ratios are arithmetic on the printed values. Case study figures are booked pacing from the case study page. The portfolio figures are from the benchmarks post.
Sources and data
- AirROI market summaries and RevPAR series: https://www.airroi.com, pulled 2026-10-16.
- Tennessee listing counts and localities: the coverage map on the about page.
- Fees: /pricing/.
- Portfolio benchmarks: the STR revenue benchmarks post.
- Tennessee Department of Tourist Development, checked 2026-10-20. Statement on that page: “Tennessee Sounds Perfect.”
- NOAA NCEI State Climate Summaries 2022 (Tennessee), checked 2026-10-20. Statement on that page: “Tennessee, like much of the southeastern United States, has experienced little overall warming since the beginning of the 20th century.”
Back to all markets. Market pages in Tennessee: Smoky Mountains. Other Southeast states: Florida, Georgia, Kentucky, North Carolina, South Carolina, Virginia. Related: the service, the ranked list, case studies.
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