STATE COVERAGE
Airbnb Revenue Management in Virginia
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RevFactor manages 1 Airbnb listing in Virginia, in Norfolk, for a flat $350 per property per month. Norfolk averaged $243 a night at 46% occupancy, or $124 RevPAR, across 864 active listings in AirROI data pulled 2026-10-16.
Author: Federico Zimerman, Founder of RevFactor. He spent 10 years in airline revenue management at American Airlines before founding Blackbird Hospitality and RevFactor. LinkedIn.
Reviewed: by the RevFactor strategist process. Listing counts come from the coverage map on the about page, market figures from the AirROI pull dated below, and case study figures from the case study pages. Nothing here is estimated. Last modified 2026-10-21.
Where does RevFactor operate in Virginia?
Virginia has one RevFactor market and one home, in Norfolk, and that home has a full case study. A single home is one example and not a trend, and the page is written with that in mind.
| Market | Listings | Localities and listings |
|---|---|---|
| Norfolk | 1 | Norfolk 1 |
Norfolk has no market page and no monthly series on this site. The summary row below and the case study further down are everything RevFactor has on Virginia.
What do Virginia Airbnb markets earn?
One Virginia locality was pulled from AirROI on 2026-10-16. Norfolk returned 864 active listings, a sample large enough for a steady average.
| Market | ADR | Occupancy | RevPAR | Lead time | Stay | AirROI listings |
|---|---|---|---|---|---|---|
| Norfolk | $243 | 46% | $124 | 34 days | 7.8 nights | 864 |
Norfolk averages $243 a night at 46% occupancy, which gives $124 RevPAR. Occupancy is close to half, so a typical Norfolk rental sells about one night in two.
The stay length is the unusual number. Guests stay 7.8 nights on average, far longer than the three to five nights typical of leisure markets in this book. AirROI does not name the trip type and I do not guess at it, but a stay that long behaves more like a mix of longer trips than a weekend getaway.
Lead time is short at 34 days. Guests book about a month ahead, so the dates that decide a month are weeks away and not a season away, and the rate needs a review cycle to match.
Virginia has no state roll-up here. With one market there is nothing to average, so the figures are AirROI's for Norfolk and not for the state.
When do Virginia markets earn the most?
| Market | Best month | Best RevPAR | Weakest month | Weakest RevPAR | Best to weakest |
|---|---|---|---|---|---|
| Norfolk | July | $209 | January | $80 | 2.6x |
What happened to RevFactor listings in Virginia?
The Norfolk home has a full case study: a 4-bedroom home owned by Alisha. The figures below are booked pacing for June to August 2026 as of the May data pull, which is on-the-books revenue and not earned revenue.
| 4BR home in Norfolk, VA | On the books | Same time last year |
|---|---|---|
| Booked revenue, Jun to Aug 2026 | $15,244 | $9,706 |
| Average daily rate | $610 | $485 |
| Occupancy | 27.2% | 21.7% |
The 4-bedroom home had $15,244 on the books against $9,706 a year earlier. It is one home in a market with 864 active listings, so it shows the method and does not set expectations for another Virginia property. See all case studies.
How do we price an Airbnb in Virginia?
Norfolk is a one-home market, and the case study is the main evidence I have. The home onboarded in August 2025 and is pacing ahead of the same point a year earlier for the summer months, with the booked average rate up as well as the revenue.
The long stay length decides much of the work. At 7.8 nights on average, a booking that fills ten days is worth more than three that fill three days each and leave gaps, so the minimum stay and the length-of-stay discounts matter as much as the nightly rate.
I set a discount for stays of a week or more and keep a higher rate for short stays. That sorts demand: guests who want a week get a price built for a week, and guests who want a weekend pay for the turnover they cause.
With a 34-day lead time, I review rates for dates four to six weeks out every week. Dates inside the final two weeks keep a separate floor, so that a late booking does not drag the base rate down for the whole month.
Occupancy of 46% means the calendar is not full, so the question for Norfolk is how many extra nights a lower rate on soft dates buys and whether each is worth the cost of turning the home over. I test it over a few weeks and keep what pays.
Across the 322 listings in the RevFactor portfolio, orphan nights fell from 25.0% to 11.9% of vacant nights. With long stays, a stranded gap between bookings is common, and gap rules are the cheapest fix.
A first-month plan for a Norfolk home is short. Week one is the booking-history review. Week two sets the comp set, the base rate, the weekly discount and the minimum stay. Weeks three and four watch pickup against the comp set and adjust once, so that I can tell which change caused which result.
The case study is one home and I treat it that way. It tells me the method moved a 4-bedroom Norfolk home's summer pacing, and it does not tell me what a studio or a six-bedroom would do.
In Virginia the host stays in charge of guests, cleaning and the listing. The strategist sets rate rules, floors and the calendar from inside the host's PriceLabs login.
Federico Zimerman, Founder of RevFactor.
Who is RevFactor for in Virginia, and who is it not for?
A GOOD FIT
- You own between one and five homes in Norfolk or elsewhere in Virginia and want stay-length rules set as carefully as the nightly rate.
- Your guests include long stays and you want those priced on purpose.
- You prefer a flat monthly fee to a percentage taken from every Virginia booking.
NOT A FIT
- You need someone on site in Virginia for check-ins, cleaning or turnovers. RevFactor works on rates and the calendar only.
- You expect the Norfolk case study result for your own home. It is one home, and pacing is not a forecast.
- You run six or more Virginia properties. The flat price is built for one to five, so larger portfolios are quoted separately.
What does RevFactor cost for 1 to 5 properties in Virginia?
Virginia costs $350 a month for each home, with a one-time $150 setup charge per home. With one Virginia listing on the map, that is $350 a month. No share of revenue is taken. See pricing for terms.
| Properties | Monthly | First month |
|---|---|---|
| 1 | $350 | $500 |
| 2 | $700 | $1,000 |
| 3 | $1,050 | $1,500 |
| 4 | $1,400 | $2,000 |
| 5 | $1,750 | $2,500 |
Questions about Airbnb revenue management in Virginia
How much do Airbnbs make in Virginia?
What is the occupancy rate for Airbnbs in Norfolk?
How long do guests stay in Norfolk Airbnbs?
Who offers Airbnb revenue management in Virginia?
How much did the Norfolk case study home book?
How far ahead do Norfolk guests book?
How were these numbers measured?
The listing count comes from the RevFactor coverage map on the about page. Market figures come from AirROI's market summary for the Norfolk locality, pulled 2026-10-16, with 864 active listings. No monthly series and no Virginia region figure were pulled, so no seasonality or state roll-up is shown. Case study figures are booked pacing from the case study page. The portfolio figures are from the benchmarks post.
Sources and data
- AirROI market summaries and RevPAR series: https://www.airroi.com, pulled 2026-10-16.
- Virginia listing counts and localities: the coverage map on the about page.
- Fees: /pricing/.
- Portfolio benchmarks: the STR revenue benchmarks post.
- Virginia Tourism Corporation, Virginia Is For Lovers, checked 2026-10-20. Statement on that page: “Visit Virginia’s official tourism website for travel info and vacation planning. Explore our cities and towns, find fun things to do, and discover unique places to stay. Order our free travel guide and sign up for our newsletters for regular trip inspo.”
- NOAA NCEI State Climate Summaries 2022 (Virginia), checked 2026-10-20. Statement on that page: “Temperatures in Virginia have risen more than 1.5°F since the beginning of the 20th century.”
Back to all markets. Market pages in Virginia: Norfolk. Other Southeast states: Florida, Georgia, Kentucky, North Carolina, South Carolina, Tennessee. Related: the service, the ranked list, case studies.
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